Toyota of Orange is a proud recipient of several prestigious awards. We're here to serve our customers and our community, and we're happy to share our achievements with you. Read on to learn more, and stop by our dealership today to experience the award winning customer service experience for which we are known.
The President's Cabinet Award is Toyota's most exclusive and prestigious honor. Limited to a maximum of only 12 dealerships nationally, this elite award recognizes a combination of operational superiority, high-volume sales and, most importantly, outstanding customer satisfaction performance.
Toyota awards outstanding dealerships with the prestigious President's Award every year. This high honor is only awarded to Toyota dealerships that consistently prove their commitment to maintaining the high standards that the automaker has for customer satisfaction.
Every year, a select group of dealerships are honored by Toyota for their sales success, hard work and dedication with the Board of Governors award. To be chosen for the Board of Governors award, a dealership must be among the top 60 dealers in non-fleet vehicle sales volume, must be in operation for the entire year, as well as meet numerous other requirements. These high standards ensure that a Board of Governors dealer is committed to the highest levels of customer satisfaction.
WILSON AUTOMOTIVE is a family of dealerships and related companies that specializes in the retail sales and service of vehicles. Included in these companies are eighteen automobile dealerships with locations in California, Arizona, Nevada, and Mexico. These 16 international operations support more than 2,000 employees and produce over $3 billion dollars in retail sales annually, making Wilson Automotive one of the largest privately held auto groups in the nation. The organization is characterized by its emphasis on customer loyalty and retention, its outstanding reputation in the automotive industry, and its dedicated involvement in the local communities as a generous and supportive corporate citizen.
On Saturday, March 16, 2024, Wilson Automotive celebrated a huge milestone: selling its 1.5 millionth automobile. It was almost exactly seven years ago that the company sold its millionth: March 11, 2017. And in August of 2014, Wilson became the first dealer in history to sell 500,000 Toyota/Lexus vehicles.
It’s been an interesting journey for a farm-boy from Iowa who graduated from the University of Northern Iowa with a degree in Philosophy and once considered being a minister. He started out in the car business working nights and weekends changing oil, lube and filters at a local car dealership to help pay his way through school. He became a car salesman after forgetting to replace the plug in the oil pan of a telephone company van, ruining its engine. His laborer’s wages couldn’t cover the damages; so he switched to sales to make up the difference - also making a life-altering career decision.
The Company attributes it success and growth to its strong emphasis on customer loyalty. A large portion of the Company's business is due to return customers. Wilson Automotive realizes the necessity of building a relationship with our customers so they will return to our dealerships, and refer family and friends as well.
Wilson’s first dealership was Toyota of Orange, which he purchased in 1985. Today the organization is comprised of 16 successful dealerships throughout Southern California, Arizona, Nevada and Mexico. The company employs more than 2,100 talented associates and generates over $3 billion in revenue annually. The 1.5 million vehicles represented by this milestone have been sold by all the Wilson dealerships and represent six manufacturers: Toyota, Lexus, Honda, Acura, Ford, and Mazda. Wilson Automotive is currently ranked by Automotive News as the 11th largest dealer group and 4th largest privately held dealer group in the nation.
“Our achievement of selling 1.5 million vehicles reflects our unwavering commitment to providing exceptional experiences for our customers,” said Wilson. “We are grateful for the support of our loyal customers and the dedication of our hardworking team members who have made this milestone possible.”
Based upon recent calculations, having sold 1.5 million cars indicates that a Wilson Automotive dealership has sold a new or used vehicle every 13 minutes, 365 days a year, for the past 39 years.
